We have known of ASUS as a worldwide top-three consumer notebook vendor and maker of the world’s best-selling, most award-winning motherboards. Taking a step forward in the Singapore's mobile market, ASUS is ready to take on the challenge with their ASUS ZenFone series. Already a hit and well established in the Taiwan market, Singaporeans will be spoilt for choices on yet another stylish and power-packed smartphone priced at a comfortable consumer entry cost.

Below is the Zenfone Selfie (ZD551KL),we were holding on our hands. If you are wondering what's the hype all about, let me do a brief intro on this nifty gadget. 

This brand new selfie phone packs a mighty Qualcomm® Snapdragon™ 615, the industry’s first octa-core 64-bit processor for the perfect balance of multimedia performance and battery efficiency. Users can expect the best multimedia and entertainment experience, carefully balancing high performance with superior power-efficiency.

With a huge 13MP resolution and an f/2.2-aperture, 88-degree wide-angle lens, the unique Selfie Panorama mode enables selfies with an outlook of up to 140 degrees, for a large field of view with every shot. 

Can't wait to personally experience this for myself. 

Yes! Will be sharing more in upcoming reviews with the phone~~ 

And... for the results, here's the wefie we took with the Beautification mode for instant photo editing!

More examples of fun and intuitive features like 'Blusher', 'Eye Enlarging' tools will be featured.

Perfect for when you had no makeup or cosmetic lens on but still look absolutely pretty in photos! 

Don't you agree?

Here's a sneak on how eyes can be enlarged instantly! Noticed the difference between left and right? Awesome or what! No more going back and froth between editing apps. 

Accessories like ZenPower (worth $29.90) power banks....

...and LolliFlash (worth $17.90, right corner) are aplenty in connect to zest and power up the phone. 

Besides the ZenFone Selfie, the ASUS ZenFestival SG also saw the launch of 2 new additions to the ZenFone series- the ZenFone 2 Laser and ZenFone Go.

Here's the ZenFone 2 (ZE551ML), the world’s first 4GB RAM smartphone.

The ZenFone 2 Laser 5.5-inch (ZE550KL) is engineered with a 13MP PixelMaster camera and rear laser auto-focus as quick as 0.2 sec for near-instant clarity with 1280 x 720 HD resolution.

The ZenFone 2 Laser will be available in Black, Red and White colours at  $279 at Best Denki, Challenger, Gain City, Harvey Norman, MC2, Newstead, Singtel, Starhub  and M1 shops.