The Visit Sarawak Year For Everyone
When you think of Malaysia, where's the first place that pops up in your mind?
For a refreshing change, how about heading to Sarawak the next time you are planning a vacation in Malaysia?
We were honoured to be able to join in the celebrations as Sarawak Tourism Board unveiled last October the Visit Sarawak Year logo as part of the Visit Sarawak campaign for the upcoming year. Here's a recap at the media launch.
“The tagline, “More to Discover” underscores Sarawak Tourism Board’s strategy to position the state as a plethora of culture, adventure, nature, food, and festivals (CANFF) offerings that are not found anywhere else in the world, and ready to be discovered,” said Sarawak Assistant Minister of Tourism, Arts & Culture Datuk Lee Kim Shin.
Singapore looks set to be the central hub for Sarawak Tourism Board’s marketing strategies as the Sarawak state government sets up an office in Singapore next year.
This year has also been an exciting year as Sarawak recorded a 16.5% increase in arrivals from January to July from the Singapore market mainly due to the increased availability in flights through Scoot, Malaysia Airlines and Air Asia.
To get a taste of Sarawak, consider a three-day, two night Kuching getaway in Central Sarawak. Stretching from Sibu, on the lower Batang Rejang, upriver to Kapit and Bintulu and north eastward along the coast to Bintulu and Miri, Central Sarawak offers some great river journeys, national parks and modern urban conveniences. The Sibu Heritage Centre, the Niah National Park, the Tua Pek Kong temple and Fort Sylvia, are some key attractions within this region.
As Sarawak Tourism Board braces itself to welcome Singaporeans, we can look forward to new competitively priced offerings focusing on culture, adventure, nature, food and festivals.
We were informed of some 2.6 million international arrivals to Sarawak clocked in last year. Some of the key international markets for Visit Sarawak's upcoming campaign will be UK, Germany, the Benelux, China, Australia, and ASEAN countries. ASEAN countries accounting for the biggest portion at 48.98% or 2.38 million arrivals in 2017.
Sarawak Tourism Board’s new logo
Comprising seven colours, in the curled script, the red and yellow colours represent the state flag while orange represents the strong spirit and vibrant energy of the different ethnic communities within Sarawak, which is quintessential to Sarawak’s diverse tourism proposition. Green represents the verdant rainforests abundant with wildlife and blue represents the calmness of the ocean along Sarawak’s long coastline.
The uniqueness of the logo is augmented by the hornbill, which replaces the letter “A,” representing Sarawak’s moniker, “Bumi Kenyalang,” or “Land of the Hornbills” widely known and also as an important symbol of luck to the indigenous people of Sarawak.
Dinner was a Sarawak Affair made unique by the locally produced Sarawak black pepper and its enhancement to the many cuisine flavourings. For example, the starters saw the tuna loin coated in Sarawak Black pepper paired for an east-west twist.
The event also saw performances by award-winning Sarawakian songstress, Dayang Nurfaizah performing several sweet melodies as a prelude to the offerings of the campaign.
Sarawak’s award-winning world music band Tuku Kame also performed at the event, epitomising the unique music discovery that travellers can make in Sarawak.
Kuching and Central Sarawak are key attractions for Singaporean tourists. Aren't we excited to see what Sarawak has to offer? Stay tuned on the blog for more updates.
Let's go Sawarak - Your Journey begins.
Let's go Sawarak - Your Journey begins.
About Sarawak Tourism Board
Sarawak Tourism Board is the key promoter for Sarawak. STB is a winner of the Asia Pacific Excellence Awards 2016 by Asia-Pacific Association of Communications Directors (APACD) and has received the ASEAN PR Excellence Award 2015 Gold Award. The Rainforest World Music Festival is a five-time Top 25 Best International Festivals recognised by Songlines world music magazine (2011 – 2015).
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