The Shilla Duty-Free Launches At Hong Kong International Airport
The Shilla Duty-Free, one of the world’s leading travel retail companies, has commenced operations at Hong Kong International Airport (HKIA), after its successful bid on the perfume and cosmetics, and fashion accessories concessions earlier this year. Six retail outlets opened for business on Tuesday 12 December 2017, as a result of the positive collaboration between Shilla’s Hong Kong team and the Airport Authority Hong Kong, supported by Shilla’s Head Office in Korea.
The new license marks Shilla as the first operator to simultaneously secure duty-free perfumes and cosmetics concessions across the major hub airports of Incheon International, Hong Kong International and Singapore Chan
Beauty&You
With the opening of the HKIA stores, Shilla is also pleased to announce their new vision for experiential retail - Beauty&You. Following the commencement of operations this December, the outlets will be transformed in phases into the new identity, which symbolises The Shilla Duty-Free’s full commitment to travellers’ entire beauty experience.
Beauty&You presents a new retail concept for HKIA, combining innovative store designs with a wide array of products, excellent service and exciting activities to delight guests at every stage of their shopping journey, giving a new innovative approach to travel retail in an airport. With the Grand Opening slated for the summer of 2018 when the new retail spaces are unveiled, the number of brands featured across the six stores will increase to over 200.
Representing how modern, travel-savvy customers shop, the new Beauty&You store layout will incorporate both branded counters and non-branded areas, as well as immersive engagement zones.
“We’re extremely excited to expand The Shilla Duty-Free network to one of the busiest airports in the world,” says Alice Woo, Managing Director of Shilla Travel Retail Hong Kong Limited, “The airport served more than 70 million passengers annually and 1,100 aircrafts daily in the past 12 months. Hong Kong’s proximity to other Asian countries and mainland China also makes HKIA a powerful and promising hub for duty-free sales. With the upcoming launch of Beauty&You, we hope to redefine the airport retail experience and customer journey through personalised service, interactive and engaging environment in one of the most robust travel markets in the world.”
First Launches at HKIA: Perfumes & Cosmetics
La Prairie skin care traces its proud heritage to the renowned Clinique La Prairie in Montreaux,
Switzerland. Their products represent an exquisite fuse of Swiss science art and rare ingredients.
White Caviar Travel Retail Set - Launching February 2018
Reveal brighter and firmer skin with golden caviar extracts for a
softly-lit luminosity. Correcting uneven complexion, the skin
returns to an illuminated, youthful state.
About The Shilla Duty Free
As an affiliate company of Samsung, The Shilla Duty Free is a leading travel retailer offering quality merchandise from over 500 world famous brands in fashion, jewellery, cosmetics, perfumes, watches,etc. The Shilla Duty Free currently operates three duty free outlets in Korea, one in downtown Seoul and Jeju and one in Incheon Airport.
The Shilla Duty Free continues to uphold its duty free offering in Changi Airport. With up to 140 cosmetics and perfume brands. The company boasts the largest collective beauty offering in Singapore with attractive prices up to 40% more affordable than in the city.
The Shilla Duty Free continues to uphold its duty free offering in Changi Airport. With up to 140 cosmetics and perfume brands. The company boasts the largest collective beauty offering in Singapore with attractive prices up to 40% more affordable than in the city.
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