[Shoutout] LINE SG50 Pop-Up Store now on at 313@Somerset (Orchard)

by - Friday, June 19, 2015


LINE is back and bigger with more activities planned out for shoppers this June and July.In celebrations of the holidays, 313@somerset has tied up with LINE to create a limited edition ‘BFF Moments at 313’ LINE sticker set and a LINE FRIENDS Pop-Up Store at the mall. This is in celebration of the mall’s #BFFNOMATTERWHAT shopping campaign.

 If you are a LINE fan this is the one atrium you cannot miss. Bring your little ones along I am sure they will be in glee. And if you have no idea about LINE and the wonderful world or Corny, Brown, Sally etc. Where have you been??? Time to head down to 313@Somerset and get yourself acquainted with the cutesy world of LINE massaging. 

I was down last Saturday with my 2 darlings at the LINE Pop Up Store! Here's the fun we had. 


One of the cute versions my dearie and I did with Brown's signature pose. Though we didn't manage to grab the mascots for a photo, this did it just as well. 

Of course, an eye-popping range of exclusive and adorably fun LINE items await you at the Pop-Up Store.


We loved this autumn soulful postcard channeled by Brown. So intriguing right? 
Sorrow Brown.

How about the cherry blossoming Spring? How would LINE Friends portray this season? 


 Plush Dolls~

Stationary of all sorts.

We were also there to witness the meet and greet session with Xu Bin, Aloysius Pang and Kimberly Chia last Saturday.Scroll down for the full schedule for the sessions. One more coming this sat! Last chance.

Their fans really crowded the whole atrium space. 

Shoppers will be able to take many selfies with standees of the characters. Special mention goes to the Limited edition LINE merchandises available for the first time in Singapore.
For example, the Singapore exclusive LINE SG 50 EZ-LINK cards, selling at $10 each with only 10000 pcs available are so adorable!
Also, the LINE LAMY SAFARI BROWN Fountain and Roller Pens which will be on sales at the atrium soon. Head on down to check with the friendly staff as to when the stocks will arrive. *SHHhhhh.......*

*Just received updates on LINE app that the LAMY pens will go on sales 1 day only and only 56 pieces are available. Limit to 1 set per pax.*


So come join in the following events, especially the one on 20 June, this Saturday, where you can meet up with Cony and Brown mascots and also meet the stars in an afternoon of games. See below for details. 


AFTERNOON PARTY WITH LINE FRIENDS AND MORE!

Level 1, Atrium 

Meet the lovable Cony and Brown mascots 
12 & 19 Jun, Fri : 7pm
13 & 20 June, Sat : 3pm & 7pm
14 & 21 Jun, Sun : 3pm & 5pm

Cheers with the Stars

13 & 20 Jun, Sat : 5pm, L1 Atrium

Xu Bin, Aloysius Pang and Kimberly Chia will join Cony and Brown to spend an afternoon of games and fun.

SAY “CHEESE” AND WIN 

8 Jun – 5 Jul, L1 Atrium 

Pose and snap your best shot at our LINE FRIENDS Summer Walk of Fame, and stand to win $100* 313 shopping vouchers and LINE premiums*. Simply post your pic on Instagram with hashtag #313BFF.


In the #BFFNOMATTERWHAT collaboration:

GET Free #BFFNOMATTERWHAT Stickers
2 Jun – 1 Jul
Download 16 exclusive stickers featuring Carrie and Belle from LINE Sticker Shop and share your BFF moments anytime anywhere.



8 – 21 Jun

Stand a chance to win $5 313 vouchers by participating in our daily trivia quiz on 313@somerset LINE Official Account.  ( Add 313@Somerset on LINE Now!) 

See you! 

LINE SG50 Pop-Up Store 
8 June – 5 July 2015
Mon-Thur : 11:00AM – 10:00PM
Fri-Sun : 10:00AM – 10:00PM

Level 1, 313@Somerset
313 Orchard Road, S238895

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