To celebrate with Singaporeans the nation’s 50th birthday, FairPrice launched a movement today, ‘For the Heroes in our Lives’. Through this campaign, FairPrice seeks to uncover everyday heroes who have contributed to society or towards the personal development of individuals in the community. 

The campaign focuses on inviting Singaporeans to identify the heroes in their lives; heroes who have put others in front of themselves, and whose efforts and sacrifices are often unknown or unacknowledged. Everyone has a person whom they regard as a hero and it is these people who are behind the success stories that contribute to the successful nation Singapore has become.

FairPrice invites the community to send in appreciation snippets of their heroes via http://www.thatsmyfairprice.com.sg/ , hashtag #fortheheroesinourlives on social media platforms, or leave recorded messages on a hotline number. 

Story collectors will also be present at various locations around Singapore. All submitted stories will be collected and put together to form a physical art installation, as part of SG50 celebrations.

To promote the campaign, a series of short films will also be screened across cable TVs, outdoor screens, digital and social media platforms. These short films will feature diverse Singapore personalities such as Ms Yip Pin Xiu, Champion Paralympic Swimmer, Mr Muthu Kumarasamy, General Secretary of the Amalgamated Union of Public Rated Workers (AUPRW), Mr Zulkifli Baharudin, a local humanitarian, and Ms Kit Chan, singer/actress who is often regarded as Singapore’s ‘national treasure’. These warm and emotional short films will capture the personalities sharing about who their respective unsung heroes are.

Similar to the heroes that FairPrice is celebrating, FairPrice itself also seeks to serve the community by contributing to the needs and success of the nation and continue serving its role as a Retailer With A Heart.

For more information on NTUC FairPrice, visit http://www.fairprice.com.sg.